Guide · Revenue
ADR explained
Understanding the average daily rate · ← All guides
The ADR (Average Daily Rate) is the average price per night actually rented and a central metric in revenue management.
Calculating ADR
ADR = room revenue ÷ nights sold. Example: €2,800 revenue across 20 rented nights gives an ADR of €140. Note: ADR doesn't account for vacancy – for that, RevPAR is the better metric.
How to increase ADR
- Professional listings and photos (see have your listing created)
- Dynamic pricing for demand spikes
- Better reviews through fast communication
Frequently asked questions
ADR measures the price per night sold; RevPAR measures revenue per available night (including vacancy). RevPAR is more meaningful.
It depends heavily on location and property. What matters isn't ADR alone, but RevPAR from price and occupancy.
Increase your property's ADR and RevPAR
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